Woodrow Wear Announces “Sock Exchange” Program
Just in time to help celebrate the first anniversary of Power Paws™.
San Jose, CA (October 8, 2010) – When pet retailers talk about trades and the Sock Exchange, they aren’t mispronouncing the words. They’re referring to a new merchandise exchange program from Woodrow Wear, makers of Power Paws non-slip canine socks.
Effective immediately, the company will provide free exchanges of packaged products on a quarterly basis (retailers pay only a small shipping/handling charge). Weeklong “windows” open February 1, May 1, August 1, and November 1. For seven days, there is no limit to the number of socks retailers can exchange. In addition, shipping/handling charges will be waived if a new order of ten or more sets accompanies the exchange request. Retailers who sign-up as friends on the Woodrow Wear Facebook and/or Woodrow Wear Twitter pages will get timely reminders of approaching sock exchange windows.
This retailer-friendly program is Woodrow Wear’s way of commemorating the first anniversary since Power Paws was launched. Among the many milestones the company has celebrated in twelve short months, Power Paws have been shipped to fourteen countries, with retail outlets in the US, Canada and Australia. News of this innovative line of canine footwear has been greeted with critical acclaim, with editorial mentions everywhere from People magazine’s People Pets to AKC Family Dog to Huffington Post. Most recently, Power Paws were named a Product Pick in the August/September issue of Animal Wellness magazine.
“We’re absolutely thrilled that Power Paws have been so well received by pet parents,” comments Lorraine Walston, CEO of Woodrow Wear. “We can’t believe the volume of testimonials that have been pouring in!” And now, with the introduction of the Sock Exchange Program, Lorraine is confident that “Power Paws retailers are going to enjoy the extra confidence in knowing they can buy seasonal items, or even very tiny or very large items, knowing they can be exchanged.” To learn more about the Sock Exchange Program, retailers are invited to contact Lorraine, CEO of Woodrow Wear, at 877-737-3535 or via email at Lorraine@woodrowwear.com. They can also find more information by visiting the Retail Sales web page at www.woodrowwear.com.
About Power Paws Non-Slip Socks for Dogs
Power Paws are premium quality socks with soft, non-slip treads that are anatomically designed to conform comfortably to a dog’s foot. In addition to making a stylish fashion statement, they provide traction, mobility, wound protection, and hardwood floor protection for dogs of all ages. Power Paws are available in eight sizes to assure a proper fit for all dogs from 6-pound Chihuahuas to 240-pound St. Bernards. There are currently ten designs to choose from, including general-purpose and festive holiday patterns. This innovative product is made of eco-friendly cotton and elastic, and do not require buckles, belts, or Velcro® to hold in place. They are easy to care for and come clean in a washing machine. Each Power Paws package contains two pairs of socks and is available at a suggested retail price of $19.99.
About Woodrow Wear
Power Paws are the creation of Lorraine Walston, an avid animal lover and parent of Woodrow, an affectionate Rottweiler who developed hip dysplasia at age 14. Lorraine was initially inspired to stitch together a pair of socks after she despaired of finding more comfortable options than canine “army boots” to provide mobility and traction for Woodrow indoors. After testing, retesting and refining Power Paws with the help of over 200 dogs of all ages and sizes for three years, Lorraine felt she had perfected a product people and pets would enthusiastically like. In honor of her beloved pet, she named the company Woodrow Wear.
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Media Note: Interviews, Product Samples and Photos are Available.
Media Contact:
Ashlee Gonigam
Matrix Partners, Ltd.
(312) 648-9972 x36
agonigam@matrix1.com