About us

Built to Help Pets Find Their Footing Again

Woodrow Wear is the company behind Power Paws™, the stretchy traction socks that help pets stand, stop, and move with confidence on slippery floors.

Every set traces back to Woodrow, the senior Rottweiler who inspired it all. He gave the company its purpose, and it proudly carries his name.

  • Inspired by Woodrow and his journey back to mobility
  • 400,000 sets sold in 58 countries so far
  • Making traction socks for pets since 2009
  • Real people on the phone, weekdays from 8 a.m. to 5 p.m. Pacific
Shop Power PawsHow it Began
A woman kneeling on the beach at sunset while her black dog in pink socks kisses her
The good life

From prototype through
rugged outdoor options

Each new style answered a problem the last one couldn't.

  1. 1

    2004

    Woodrow on a tile kitchen floor in his first white socks

    Woodrow's floors

    Our fifteen-year-old Rottweiler had arthritis and bad hips, and the floors at home made him struggle to stand and move daily. Infant socks with grip stitched on by hand got him standing, and running again.

  2. 2

    2009 – Company Launch, First product

    A yellow labrador resting on a wooden step in blue socks with red hearts

    Original Power Paws

    An MBA program project and a desire to share the gift of mobility with others were what inspired the business to become real. After 17 years, this first product is giving way to more durable options suitable for more outside uses.

  3. 3

    A second shape

    A woman kneeling beside a greyhound, fitting its socks

    Greyhound Edition

    Long, narrow feet never sat right in a sock cut for round pads, so we made a second foot shape. Sighthounds, poodles and plenty of back paws have worn it since.

  4. 4

    The second line

    A chocolate retriever lying down in orange socks with black toes

    Advanced

    The first stab at adding durability to the sock, we made the toe more durable to prevent long nails from poking through while helping with neurological issues. The reinforced toe was perfect through six years, inspiring the next-generation product to extend the durability through the whole foot.

  5. 5

    The third generation

    A whippet in a red jacket and socks standing on a surfboard on the beach

    Reinforced Foot

    Made specifically for rugged outdoor use, our Reinforced Foot product goes head-to-head with shoes in uses like camping, hiking, walking on abrasive surfaces, and more. To date, this is our most durable product.

Uses and progression

A white shepherd lying on tile and hardwood floors in red and white socks
Indoor traction
A mixed-breed dog standing in fresh snow in pink socks
Outdoor snow
A greyhound's legs in black socks, standing in tall grass
Grass & pollen allergies
A man walking five dogs down a sunny street, every dog in socks
Hot pavement

How we do business

  1. 01

    Fit comes first

    We'd rather help you find the right size than sell you the wrong one. Determine the shape, then the size, and then we can help you customize for skinny ankles or legs. We also exchange as needed.

  2. 02

    Socks, never boots

    No rigid soles and no straps. A better fit with more sizes and a 2nd foot shape. No funny walk here!!

  3. 03

    A person on the line

    Call on a weekday and you'll talk to someone who can help you read a paw, measure a pad and pick a shape. We'll also answer questions about durability, or foot shape too.

  4. 04

    Every species. Mostly.

    Pigs, iguanas, donkeys and roosters have all worn our socks. If it walks and it needs traction, we'll try to fit it.

Not sure which
size?

Email info@woodrowwear.com or call 669-235-5029. We'll help you work out the shape and size before you order.

Shop Power PawsEmail us